'Pepsi' Jean Jacket c.1996
'Pepsi' Jean Jacket c.1996
'Pepsi' Jean Jacket c.1996
'Pepsi' Jean Jacket c.1996
'Pepsi' Jean Jacket c.1996
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'Pepsi' Jean Jacket c.1996

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1996 Pepsi Points denim jacket
"Nothing Else is a Pepsi"
Buttons Branded w/Pepsi Logo
Light-wash denim

100% Cotton

Size: Large
Length, 27"
Underarm to underarm, 22"
Sleeves, 23"

To win a denim Pepsi jacket, for instance, people had to collect 400 PEPSI POINTS
(the equivalent of 200 two-litre bottles) c. THE PEPSI CHALLENGE

"Pepsi Stuff was a major loyalty program launched by PepsiCo, first in North America on March 28, 1996[and then around the world, featuring premiums— such as T-shirts, hats, denim and leather jackets, bags and mountain bikes — that could be purchased with Pepsi Points through the Pepsi Stuff Catalog" -Wikipedia